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9 December, 2005

Study: Choosing Graphic Visuals

In a study based on in-depth interviews with picture editors from American media outlets, Meg Spratt (Dart Center research coordinator) and April Peterson found that decisions regarding use of graphic images are rarely made on the basis of official policies or standards.

Instead, these editors' decisions are often "based partly on loose journalistic guidelines or on intuition and the editors' own visceral reactions."

The study, "Choosing Graphic Visuals: How Picture Editors Incorporate Emotion and Personal Experience into Decision Making," appears in the Winter-Spring 2005 edition of Visual Communication Quarterly.

The interviews revealed that many of the editors also drew on their own experiences of traumatic events to inform their decisions. The authors note that such hallowed journalistic conventions as "The Breakfast Test" and "The Dinner Test" rarely offer a cut-and-dried solution to these questions and can often "lead to complicated questions."

They also note the apparent shifting of guidelines in recent years to allow more and more graphic images. One editor tells the authors: "Now that we live in this world with all these images, all these disasters, daily difficult-to-look-at images, our collective standard of what is acceptable has changed."

The study "draws attention to the importance of accepting journalists as emotional beings, and not automatically equating subjectivity with poor editorial decisions," write the authors.

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