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18 February 2003

Media Ethics in the Classroom

"It was unethical to show a picture of the astronaut's helmet in the newspaper," stated one student.

"Unethical? Why is it more unethical to show a helmet lying on the ground than a picture of the space shuttle breaking up?" said another.

It was a Monday afternoon, two days after the space shuttle Columbia disintegrated over the skies of Texas, killing all seven astronauts onboard. University of Central Oklahoma Journalism Department Chairman and Professor Terry Clark opened his newly established course on journalism ethics with a discussion on media coverage of the tragedy, and he wanted analysis based on the ethical reasoning his students had recently learned.

UCO's Department of Journalism established the Edith Kinney Gaylord Endowed Chair of Journalism Ethics with its inaugural seminar on Jan. 13.

The course is co-taught by Clark and UCO journalism Professor Mark Hanebutt. Clark said ethics in the media is under constant scrutiny, making this addition to the UCO journalism curriculum extremely relevant.

"This is important for anyone considering going into journalism, to realize our commitment to quality, student-oriented journalism," Clark said.

He said it's not a "media-bashing" course.

"There's plenty of that around, which is as it should be."

Clark said he and Hannebut have a love-hate relationship with the American media. He said they are journalists who love excellence in journalism, and who get angry and are broken-hearted when the American media fail to perform as it should.

"We think there is a better future in journalism, and this program assures students and parents alike that we believe we can help make that happen."

Each of the 15 students in class that Monday was given the opportunity to express their perspective on media coverage of the shuttle disaster.

"I think it was OK to show the helmet. It was symbolic of a body," one student said. "I didn't have to see the body."

"Justify that," Clark demanded.

The discussion lasted the entire hour, pre-empting a presentation on civic journalism one student had prepared for the class, and the short lecture time Clark had set aside for that day.

Clark said the course takes the practical approach, which means talking about ethical values and ethical theory in the context of real problems and issues.

He said a variety of guests have been invited to speak to the class this semester on ethical issues. To date, they include a rape victim, a public relations director of an energy corporation, a newspaper reporter, a metropolitan editor who helped cover the Oklahoma City bombing, and a local newspaper executive who organized a credibility roundtable.

"What can we take away from this discussion today?" Clark asked the class.

"Knowledge has inherent value; good, bad or indifferent," replied one student.

"All information-all-should be gathered," said another. "But how journalists present that knowledge or information to the public needs to be discussed."


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